A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Inside story of Ben & Jerry's mission-driven journey.
Who is this book for?
If you're curious about how a brand can maintain its principles while growing big, Ice Cream Social offers a fascinating look. It's perfect for readers interested in social activism, corporate history, and the real-life tussles behind an iconic brand. You'll get a compelling mix of business intrigue and ethical challenges that resonate today.
