• Book cover of Igniting The Brand: Strategies That Shot Brands To Success by Jonathan Cahill

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Igniting The Brand: Strategies That Shot Brands To Success

Igniting The Brand: Strategies That Shot Brands To Success

3.33 (rated by 3 readers on Goodreads)
by Jonathan Cahill
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Based on the Advertising Effectiveness Awards, which is the broadest and most respected awards organization in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing strategy, together with its articulation in advertising, and ultimately success of the product/service in the marketplace. Therefore, there is no other source of such rigor.

Details of Book

ISBN13: 9781904879091
ISBN10: 1904879098
Language: English
Publisher: Marshall Cavendish Books Ltd
Publication Year: 2008
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Winning branding strategies from the best advertising campaigns.

  • Who is this book for?

    If you're curious about what makes branding truly successful, this book offers a behind-the-scenes look at top campaigns recognized for their effectiveness. It distills a quarter-century of proven marketing strategies that clearly link creative efforts to real marketplace success. Perfect for marketers and entrepreneurs eager to learn from the best and elevate their brand’s impact.
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