A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Innovation And Entrepreneurship

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(rated by 40 readers on Goodreads)

by John Bessant, Joe Tidd

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Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship. The second edition also features an extensive collection of web-based materials, tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive. An accompanying website is available www.iande.info

Details of Book

ISBN13: 9780470711446

ISBN10: 0470711442

Language: English

Publisher: Wiley

Publication Year: 2011

Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Accessible introduction to entrepreneurship for future innovators.
Who is this book for?
If you're interested in tackling real-world challenges through innovation, this book offers a practical and comprehensive overview. It connects concepts to current trends like sustainability and social enterprise, making it particularly relevant today. Plus, the variety of case studies and online resources means you'll get a well-rounded understanding that's engaging and applicable.

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Innovation And Entrepreneurship