Innovation: How Innovators Think, Act and Change Our World

Businesses looking to succeed in the digital, global economy must innovate to survive, and Innovation highlights the pioneers who have broken the mold and led the pack in a wide range of fields (including business and technology, engineering and energy, government and social policy, the arts and advertising, media, medicine and more). Innovation expert, Kim Chandler McDonald underlines the common denominators linking these highly creative people, such as their propensity to tell their truth, their entrepreneurial instincts and their steadfast protection of their brands.

This book offers understanding of innovation as a mindset rather than a process, insight on how to start thinking like an innovator and into how this can assist with their careers and goals, knowledge of how to cultivate innovation in teams or businesses, and personal accounts from international innovators.

Innovation showcases interviews with over 100 pioneering individuals, including Vint Cerf, Matt Flannery, Seth Godin, Tony Hsieh, Amy Jo Martin, and Faris Yakob, exploring what drives successful innovators, what makes innovations take off, and why innovation is critical to individuals, economies, and society.