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Inside Apple: How America's Most Admired--And Secretive--Company Really Works

Inside Apple: How America's Most Admired--And Secretive--Company Really Works

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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

Details of Book

ISBN13: 9781455523481
ISBN10: 1455523488
Language: English
Publisher: Business Plus
Publication Year: 2012
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insight into Apple's secretive innovation machine.

  • Who is this book for?

    If you're fascinated by innovation and legendary leadership, this book offers an intriguing look inside what makes Apple tick. It unpacks how the company's secretive culture and strategic tactics foster creativity and market dominance. Fans of business case studies will find it both inspiring and revealing.

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