A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
International Business introduces a complete teaching and learning system that seamlessly integrates cases, exercises and videos. This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide for global business learners and practitioners.
Who is this book for?
If you're curious about how companies expand and operate across borders, this book offers real-world examples like Uniqlo and Land Rover, making complex concepts accessible. Its integrated case studies and videos make learning engaging and practical, perfect for students or professionals looking to deepen their understanding of international markets.
