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International Business

International Business

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International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

Details of Book

ISBN13: 9780030351792
ISBN10: 0030351790
Language: English
Publisher: Cengage Learning
Publication Year: 2002
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful guide for aspiring global business professionals.

  • Who is this book for?

    If you're interested in understanding how businesses operate across borders, this book offers a well-rounded view, blending theory with real-world examples. Its focus on cultural impact and current global cases makes it especially relevant for those looking to grasp the complexities of international markets. Whether you're a student or a budding entrepreneur, you'll find practical insights that can help shape your global perspective.

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