A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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International Business: A Competitiveness Approach
Appropriate for undergraduate and postgraduate students of International Business, International Marketing and International Business Strategy. This textbook deals with the essentials of late-twentieth-century international business dynamics. These business dynamics are epitomised by the competing activities of multinational corporations — uniquely late-twentieth-century organisations — as they manoeuvre within industrial sectors and between factor markets contesting to achieve and maintain competitiveness.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful look at late-century multinational competitiveness.
Who is this book for?
If you're interested in understanding how global giants strategize and compete across borders, this book offers a comprehensive look. It captures the essence of late-twentieth-century international business challenges and strategies, helping students see the bigger picture. Perfect for those wanting to grasp the complexities of multinational corporate behavior and market dynamics.
