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International Business: Competing in the Global Marketplace

International Business: Competing in the Global Marketplace

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A textbook about international business through the Asian perspective published by McGraw Hill.

Details of Book

ISBN13: 9780071088053
ISBN10: 0071088059
Language: English
Publication Year: 2011
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insights into Asian perspectives on global business strategies.

  • Who is this book for?

    If you're interested in understanding how Asian markets operate on the global stage, this book offers valuable insights. Its focus on regional differences and strategies will give you a richer perspective, whether you're a student, a professional, or just curious about international commerce in Asia.

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