A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide for aspiring international marketing professionals.
Who is this book for?
If you're interested in understanding global markets and how companies expand internationally, this book offers a practical and detailed overview. It covers everything from launching start-ups abroad to tackling complex international issues faced by large corporations. It’s a solid resource for anyone aiming to grasp the big picture of international marketing strategies.
