A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for navigating global marketing challenges.
Who is this book for?
International Marketing is perfect if you're curious about how businesses adapt across borders. It breaks down complex global economic changes into understandable strategies, making it a valuable resource whether you're a student or a professional. You'll appreciate the real-world relevance and clear explanations that help you grasp the interconnectedness of today's markets.
