A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for SMEs navigating global markets.
Who is this book for?
If you're interested in understanding how small and medium enterprises can thrive in the global marketplace, this book offers a practical and theory-based perspective. It highlights the influence of technology on international marketing strategies, making it a relevant and engaging read for students and practitioners alike.
