A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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International Marketing (Not Textbook, Access Code Only) by Michael R. Czinkota And Ilkka A. Ronkainen 10th Edition
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for aspiring global marketing professionals.
Who is this book for?
If you're curious about how companies expand across borders, this book offers a comprehensive look into international marketing strategies. It covers everything from launching start-ups overseas to tackling the challenges faced by major multinational corporations. Expect practical insights that can prepare you for a career in global business, making complex topics accessible and engaging.
