This textbook, written in Australia on a subject of international relevance, focuses on the impact of Internet commerce on the business world. Specifically it addresses the effect on the nature of workplace practices and interaction as we approach the 21st century. Many evolving topics are covered including organizational communication, market research and security, ethics and legal issues. Many case studies present real-life examples of Internet commerce in action and the wide range of business applications on the Internet. There are appendices of Web sites, listed by industry and chapter for quick reference. An accompanying Web site is designed to keep readers informed of changes relating to Internet commerce. It also contains case-study and discussion questions presented in the text.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores how Internet commerce reshapes global business practices.
Who is this book for?
If you're curious about how online business is transforming workplaces worldwide, this book offers a comprehensive look. It dives into real-world examples and covers everything from market research to legal challenges, making complex topics accessible. Plus, the inclusion of updated web resources and case studies means you'll get practical insights that are immediately useful.