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Introduction To Advertising And Promotion: An Integrated Marketing Communications Perspective/International Student Edition

Introduction To Advertising And Promotion: An Integrated Marketing Communications Perspective/International Student Edition

4.91 (rated by 11 readers on Goodreads)
by George E. Belch, Michael A. Belch
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Details of Book

ISBN13: 9780256136975
ISBN10: 0256136971
Language: English
Publisher: Business Pubns
Publication Year: 1996
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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