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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
It's Not How Good You Are, It's How Good You Want To Be
It's Not How Good You Are, It's How Good You Want To Be
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The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Inspiring guide to unlocking your full potential.
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Who is this book for?
This book is perfect if you're looking for a motivational boost and practical advice sprinkled with humor. Paul Arden's witty insights can inspire creatives and entrepreneurs alike, encouraging you to think big and embrace mistakes as learning tools. It's like having a wise friend in your pocket, ready to spark your motivation whenever you need it.