• Book cover of Kellogg On Branding: The Marketing Faculty Of The Kellogg School Of Management by Alice M. Tybout (Ed.), Philio Kotler (Foreword), Tim Calkins (Ed.)

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

1 1

Kellogg On Branding: The Marketing Faculty Of The Kellogg School Of Management

Kellogg On Branding: The Marketing Faculty Of The Kellogg School Of Management

4.09 (rated by 274 readers on Goodreads)
by Alice M. Tybout (Ed.), Philio Kotler (Foreword), Tim Calkins (Ed.)
$17.90
Sold out
Buy the book from:
The foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It is the first book on branding from the faculty of the Kellogg School, a trusted resource for dynamic marketing information in today's changing environment.

Details of Book

ISBN13: 9780471690160
ISBN10: 0471690163
Language: English
Publisher: Wiley
Publication Year: 2005
Format: Hardcover

Related Collections:

A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

View full details

  • One Line Summary

    Deep branding insights from Kellogg's marketing experts.

  • Who is this book for?

    If you're interested in strategic branding and want insights from one of the world's top marketing schools, this book is a treasure trove. It combines academic expertise with real-world applications, making complex concepts accessible and relevant. Perfect for anyone aiming to deepen their understanding of brand management and marketing innovation.
Bookshop Total Quantity Price Total
Thryft - Used (Very Good)Thryft is a trusted platform for quality secondhand books at great prices.
Thryft - Used (Very Good)Thryft is a trusted platform for quality secondhand books at great prices.
$17.90/ea
 $0.00
$17.90/ea
 $0.00
View cart
0

Total items

$0.00

Subtotal

View cart