A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Since 1969, Philip Kotler's marketing textbooks have been influential, providing insightful advice on creating, winning, and dominating markets. In Kotler On Marketing, he combines the expertise of his bestselling textbooks and seminars into a comprehensive, practical book covering all aspects of marketing. Kotler discusses understanding customer needs, building brand equity, and creating long-term customer loyalty. This book is a significant work in the field of marketing.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're interested in marketing strategies that have stood the test of time, this book by Philip Kotler is a treasure. It offers a comprehensive look at building lasting customer relationships and creating powerful brand equity, all from a renowned authority in the field. Whether you're a student or a seasoned professional, you'll find valuable insights to help dominate your market.
