• Book cover of Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversions by Tim Ash, Maura Ginty, Rich Page

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversions

Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversions

3.78 (rated by 65 readers on Goodreads)
by Tim Ash, Maura Ginty, Rich Page
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A fully updated guide to making your landing pages profitable. Effective Internet marketing requires testing and optimizing landing pages to maximize exposure and conversion rate. This second edition includes case studies with before-and-after results as well as new information on website usability. It covers preparing all types of content for testing, interpreting results, recognizing common design mistakes, and more. Included is a gift card for Google AdWords. Landing Page Optimization, Second Edition, is a comprehensive guide to increasing conversions and improving profits.

Details of Book

ISBN13: 9780470610121
ISBN10: 0470610123
Language: English
Publisher: Sybex
Publication Year: 2012
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Master the art of high-converting landing pages.

  • Who is this book for?

    If you're looking to boost your online sales and improve your website's effectiveness, this guide is a fantastic resource. It offers practical insights into testing different elements of your landing pages, backed by real case studies, which makes it feel so applicable. You'll find it easy to follow and packed with actionable tips to turn visitors into customers.
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