A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Lester Beall: Trailblazer of American Graphic Design
Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design. In full color, this book documents the work of his pioneering 44-year career—advertising, corporate-identity programs, product styling, packaging, exhibits, murals, annual reports, posters, books, and magazines for a wide range of clients, including the U.S. government, the International Paper Company, Martin Marietta Corporation, and many others.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Celebrates innovative American graphic design history.
Who is this book for?
If you're intrigued by the evolution of American graphic design, this book offers a rich visual journey through Lester Beall's influential career. His pioneering work in various media remains inspiring and instructive, making it a must-see for design enthusiasts or anyone interested in the history of visual communication.