Marketing And Client Relations For Interior Designers

Discover the latest insights in marketing and client relations for interior designers. To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, this book offers valuable tips on enhancing client relations and building lasting relationships. It provides a step-by-step manual to design marketing programs suited to your practice, along with helpful business forms including staff questionnaires, planning guides, and design services outlines. Industry expert Mary Knackstedt guides design professionals through promoting their businesses, developing specialized promotional resources, establishing attractive company profiles, finding the right clients, budgeting marketing efforts, handling complaints, building better client relationships, creating contracts, and setting appropriate prices. Filled with examples and proven strategies, this book is your guide to business development and long-term customer relationships.