Marketing and the Social Environment: A Readings Text

Marketing and the Social Environment: A Readings Text

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Details of Book

ISBN13: 9780884050230
ISBN10: 0884050238
Language: English
Publisher: Petrocelli Books
Publication Year: 1973
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insights into marketing within societal and cultural contexts

  • Who is this book for?

    This book offers a thoughtful exploration of how marketing interacts with society, making it perfect for anyone interested in understanding the broader impact of marketing strategies. Its real-world examples and critical perspectives help readers see beyond the sales tactics and appreciate the cultural implications of marketing practices.

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