A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for managing modern marketing channels.
Who is this book for?
If you're interested in understanding how marketing channels operate in today's dynamic global environment, this book offers a comprehensive view. It's perfect for managers, students, or anyone eager to see how theory translates into real-world decision making. You'll gain a fresh perspective on the latest socio-cultural and technological developments shaping marketing strategies.
