A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through numerous examples of real-life companies assessing and solving their marketing problems.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical marketing insights for hospitality and tourism industries.
Who is this book for?
This book is a great pick if you're curious about how marketing strategies shape the hospitality and tourism sectors. It combines solid research with real-world examples, helping you understand the complexities of attracting and retaining customers in these competitive fields. Whether you're a student, a professional, or simply interested in the industry, you'll find its insights engaging and useful.
