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Marketing Insights From A To Z: 80 Concepts Every Manager Needs To Know

Marketing Insights From A To Z: 80 Concepts Every Manager Needs To Know

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Details of Book

ISBN13: 9780471268673
ISBN10: 0471268674
Language: English
Publisher: Wiley
Publication Year: 2003
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Comprehensive guide to essential marketing concepts for managers.

  • Who is this book for?

    If you're looking to boost your marketing knowledge, this book offers a clear and organized overview of key concepts that every manager should understand. It's like having a handy reference guide that makes complex ideas accessible and practical. Perfect for professionals aiming to sharpen their strategic thinking and stay current in the marketing world.

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