A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Foundational insights for future marketing professionals.
Who is this book for?
If you're interested in understanding the basics of marketing management, this classic book offers solid foundational knowledge. Its age adds a historical perspective that can help you see how strategies have evolved over time. Perfect for students or anyone wanting to grasp core concepts in marketing.
