A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Updated marketing strategies for future-ready managers.
Who is this book for?
If you're studying marketing or leading a team, this book offers fresh insights into the latest in marketing theory and practice. Its reputation as the top-selling marketing management textbook means it's packed with relevant, current information that can really enhance your understanding and application of marketing concepts.
