A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
From the publisher: This book presents marketing management ideas within an Asian context and introduces unique Asian marketing ideas and institutions. It uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. The book uses an analytical, broad-based approach suitable for advanced business undergraduates and MBA students.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into Asian marketing strategies and practices.
Who is this book for?
If you're interested in understanding how marketing works specifically within Asian markets, this book offers a fascinating look at real company cases and innovative strategies unique to the region. It's a great resource for students and professionals seeking a nuanced view of Asian business environments. You'll appreciate the blend of theory and practical insights tailored to this dynamic economic context.
