A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive Asian market insights for future marketers.
Who is this book for?
If you're studying marketing or just interested in Asian markets, this book offers a thorough and culturally nuanced perspective. It delves into regional practices and strategies that can truly broaden your understanding of marketing management in Asia. Students and professionals alike will find its insights useful and inspiring.
