• Book cover of Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing by Kevin J. Clancy, Robert S. Shulman

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing

Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing

3.56 (rated by 16 readers on Goodreads)
by Kevin J. Clancy, Robert S. Shulman
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Most businesses blithely cling to common marketing "wisdom"—and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation. Drawing on years of experience in the marketing trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J. Clancy and Robert S. Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world. Readers will learn to self-correct more than 100 prevalent death wish marketing fallacies.

Details of Book

ISBN13: 9780070113619
ISBN10: 0070113610
Language: English
Publisher: Mcgraw-hill
Publication Year: 1995
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Debunks harmful marketing myths with unconventional solutions.

  • Who is this book for?

    If you're tired of the same old marketing advice, this book offers fresh, bold perspectives that challenge traditional thinking. It digs into common mistakes that can actually harm your business and provides practical, innovative alternatives. You'll find it an empowering read that could change how you approach marketing for good.
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