A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Fully updated and in full colour throughout, 'The Marketing Plan In Colour' is a pictorial guide for managers. It offers a unique approach to marketing planning, helping professionals understand and develop effective strategies. Since its first edition in 1987, it has sold over 24,000 copies and remains a widely read and high-profile marketing book.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Vivid, visual guide to crafting impactful marketing strategies.
Who is this book for?
If you're a marketing professional or student, this colorful guide could be a game-changer, making complex planning concepts visually engaging and easier to grasp. Its clear illustrations and unique approach can help spark fresh ideas and give you a practical edge in your marketing efforts.
