A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for managers on research and analysis.
Who is this book for?
If you're interested in understanding how market research can truly inform business decisions, this book offers a practical perspective from a manager's viewpoint. It carefully balances the strategic importance of research with solid, hands-on methods, making it perfect for anyone looking to deepen their grasp of both theory and application in marketing.
