A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Fundamentals of marketing for beginners and pros alike.
Who is this book for?
This book is a solid pick if you're looking to deepen your understanding of marketing core principles. It's especially good for those who want a comprehensive overview that translates well from theory to practice, making complex ideas accessible and engaging. Plus, its durable condition shows it's a seasoned resource that many have relied on over the years.
