A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive marketing guide with digital resources.
Who is this book for?
If you're looking to enhance your marketing skills, this book offers a thorough overview supported by a CD-ROM and PowerWeb resources. It's perfect for learners who want practical tools and additional online content to deepen their understanding. You'll find it particularly useful if you prefer a hands-on approach to marketing education.
