A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide to media research methods and ethics.
Who is this book for?
If you're interested in understanding how media influence shapes our society, this book offers a thorough introduction to the various research methods used in the field. Its detailed explanations of qualitative, survey, and experimental approaches make complex topics accessible, especially for students or media professionals. You'll appreciate the contemporary applications discussed, including digital media, making it a valuable resource for anyone curious about media analysis.
