A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Mastering The Digital Marketplace: Practical Strategies For Competitiveness In The New Economy
This book provides a logical, step-by-step framework for surviving and thriving in the digital marketplace, including practical methods for developing business strategies around digital concepts, organizing for implementation, and case studies of successes and failures.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A practical guide for thriving in digital markets.
Who is this book for?
If you're interested in navigating the complex world of online business, this book offers concrete strategies to stay competitive. Its real-world case studies make it especially useful for entrepreneurs looking to understand what works and what doesn't in the digital economy. You'll come away with actionable insights that could help your digital venture succeed.
