A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Mastering Web 2.0: Transform Your Business Using Key Website And Social Media Tools
Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Guide for businesses to navigate Web 2.0 marketing tools.
Who is this book for?
If you're a busy executive trying to harness the power of the internet for your brand, this book is a practical and clear guide. Susan Rice Lincoln breaks down the complex world of Web 2.0 into manageable strategies, helping you identify the right social media and marketing tools for your business. It's like having a friendly expert in your corner, making digital marketing approachable and actionable.
