A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Guides marketers to measure success with key metrics.
Who is this book for?
If you're looking to make your marketing efforts more accountable and data-driven, this book offers a practical approach by pinpointing 103 vital metrics. It helps you see which numbers truly matter for your company's growth and how to track them effectively. Whether you're new to marketing analytics or seeking to sharpen your strategic insights, you'll find useful guidance here.
