A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Media Audiences: Effects, Users, Institutions, and Power
Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful analysis of media audiences' evolving roles.
Who is this book for?
If you're curious about how media audiences shape and are shaped by what they consume, this book offers a rich exploration. It dives into the complex identities and power dynamics involved, making it a compelling read for anyone interested in media studies or cultural analysis. You'll appreciate the nuanced perspectives and historical insights that help clarify the audience's shifting roles over time.
