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Meeting Of The Minds: Creating The Market-Based Enterprise

Meeting Of The Minds: Creating The Market-Based Enterprise

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Argues that businesses need to view customers as an extension of the company, and suggests ways company departments can work together and still maintain their functional specialties

Details of Book

ISBN13: 9780875845777
ISBN10: 0875845770
Language: English
Publication Year: 1995
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Fosters integrated business approach for market success.

  • Who is this book for?

    If you're looking to understand modern business strategies, this book offers a compelling look at how companies can thrive by fostering collaboration across departments and viewing customers as part of the enterprise. Its insights are especially valuable for those interested in creating more unified, market-driven organizations that cut through traditional silos.

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