• Book cover of Microtrends; The Small Forces Behind Today's Big Trends by Mark J. Penn, E. Kinney Zalesne

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Microtrends; The Small Forces Behind Today's Big Trends

Microtrends; The Small Forces Behind Today's Big Trends

3.51 (rated by 2524 readers on Goodreads)
by Mark J. Penn, E. Kinney Zalesne
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Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("Soccer Moms") was crucial in re-electing President Clinton. With years of experience as one of the world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the ...

Details of Book

ISBN13: 9781846140624
ISBN10: 1846140625
Language: English
Publisher: Allen Lane
Publication Year: 2007
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Understanding tiny trends shaping big societal shifts

  • Who is this book for?

    If you're curious about how small, often overlooked trends can have a huge impact, this book offers fascinating insights. Mark Penn's analysis helps you see the power of microtrends in shaping politics, markets, and culture, making it a compelling read for anyone interested in social dynamics or forecasting future shifts.
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