A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Mobile Magic: The Saatchi And Saatchi Guide To Mobile Marketing And Design
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical guide for mobile marketing beginners and pros.
Who is this book for?
If you're curious about how to make your marketing stand out on mobile, this book offers insights from a top industry expert. It breaks down the complex world of mobile marketing into understandable strategies, making it perfect for anyone eager to dive into this dynamic field. Whether you're new or experienced, you'll find valuable tips to capture attention on tiny screens.
