• Book cover of Multichannel Marketing: Metrics and Methods for On and Offline Success by Akin Arikan

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success

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by Akin Arikan
$31.50
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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Details of Book

ISBN13: 9780470239599
ISBN10: 047023959X
Language: English
Publisher: Sybex
Publication Year: 2008
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Strategies for integrating online and offline marketing effectively.

  • Who is this book for?

    If you're looking to master the art of cross-channel marketing, this book offers a comprehensive look at how to align your online and offline efforts. Akin Arikan shares practical case studies and proven metrics that can help you craft campaigns with real impact. It's a valuable read for marketers eager to boost ROI through customer-centric strategies.
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