Network Advantage: How to Unlock Value From Your Alliances and Partnerships

Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business’s network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information, better cooperation, and increased power. Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize benefits from existing networks and position your business as an industry leader. Written by three leading authorities in organizational management, it offers practical tools for reconfiguring alliances and partnerships. For executives, consultants, and MBAs who want to leverage their alliance portfolios, this book provides in-depth, practical guidance to gain competitive advantage.