A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Beginners' guide with real-world e-commerce case studies.
Who is this book for?
If you're new to e-commerce and looking for a clear, approachable introduction, this book is perfect. The case-based approach makes complex concepts engaging and relatable, helping you understand how theory translates into real business practices. It’s a great start for students or anyone curious about online business ventures.
