A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Guide for aspiring new product managers' strategic skills.
Who is this book for?
If you're interested in understanding the ins and outs of getting new products from idea to market, this book is a great place to start. It covers everything from creating a solid development strategy to managing cross-functional teams, making it a helpful resource whether you're new to the field or looking to sharpen your skills. The comprehensive approach ensures you get a well-rounded view of what it takes to lead successful product development projects.
