• Book cover of New Products Management by C. Merle Crawford

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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New Products Management

New Products Management

3.53 (rated by 91 readers on Goodreads)
by C. Merle Crawford
$3.90
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Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

Details of Book

ISBN13: 9780071289238
ISBN10: 0071289232
Language: English
Publisher: Mcgraw-hill Education / Asia
Publication Year: 2011
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful guide for managing innovative new products.

  • Who is this book for?

    If you're involved in launching or managing new products, this book offers a well-rounded perspective combining management strategy and marketing insights. Crawford and Di Benedetto provide fresh examples and current research that make it especially relevant for modern practitioners. It’s an engaging read for those looking to stay ahead in the fast-paced world of product management.
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