A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Reveals how Nissan draws from the insight of biologists, anthropologists, philosophers, and artists to develop and market products designed to match the customer's psychological and moral center.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovative approach blending science, art, and morality.
Who is this book for?
This book offers a fascinating glimpse into how Nissan leverages insights from diverse fields to connect with customers on a deeper level. If you're interested in branding, design, or consumer psychology, you'll appreciate how automotive innovation is intertwined with moral and psychological understanding in this compelling read.
