A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Timeless advertising insights from a legendary copywriter.
Who is this book for?
If you're curious about the art and science of captivating advertising, Ogilvy On Advertising is a must-read. It's like sitting down with a seasoned expert who shares genuine, no-nonsense advice that has shaped the industry. Whether you're new to marketing or a seasoned pro, you'll find nuggets of wisdom that could change your perspective.
