A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A guide which explains how to create advertising that works. How to run an agency. How to write successful copy. And what the future holds for the advertising industry.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Timeless advertising insights from a legendary figure.
Who is this book for?
If you've ever been curious about what makes advertising truly effective, this book offers a wealth of knowledge from one of the industry's greatest minds. Ogilvy On Advertising dives into proven strategies for crafting compelling campaigns and understanding the inner workings of an agency. It's a must-read for anyone interested in mastering the art and science of advertising.
